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Case Study

Marketing Spend Optimization for a Marketplace Brand

Client Challenge

A marketplace client managing ads across Google, Meta, and TikTok lacked real-time insight into ROI. Budget allocation was static, leading to wasted spend on underperforming campaigns.

HiSoftio's Solution

HiSoftio implemented an ML-driven budget optimization engine that analyzed campaign data daily and automatically redistributed spend to top-performing ads based on ROAS (Return on Ad Spend) and CTR metrics.

Technology Stack

TensorFlow, Google Ads API, Meta Marketing API, AWS Lambda

Results

28%
Increase in Total Ad ROI
40%
Faster Campaign Optimization Cycle
$12K
/Month Cost Savings in Ad Spend

Key Takeaway

AI-driven marketing automation delivered smarter, data-led ad spend distribution across platforms.

Client Websites:

https://sellhalalgoods.com/ https://www.buyhalalgoods.com/

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+1 (825) 454 2642

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